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Sunday, 8 August 2010

Vitamin E (for Eye)

When Vitamin Water wanted to launch in the UK they asked The Eye to find the cool kids to represent each flavour. We mixed it up, with some streetcasting, some models and some of our own. Now you can't walk down the street without seeing Emma D (obv) and Slinky extolling the delights of flavoured sugar water from massive billboards.

I won't comment on the drinks but the campaign is a triumph

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